Jean Patou wanted to send a gift of appreciation to his many regular
international clients who would be unable to visit Paris in that first year of the
Great Depression. He asked Almeras to create something very strong, yet
simple, no matter what the cost. This lead to the creation of the costliest
perfume in the world, Joy. The predominant ingredients of Bulgarian rose and
jasmine-one ounce, it is said requires 10,000 jasmine flowers and 28 dozen
roses. The bottle was produced in three different designs. The first one, was
designed to classical proportions by Louis Sue, the second was inspired by
Jean Patou's own collection of antique Chinese snuff bottles, and the third was
a cut crystal flacon produced by Baccarat.
Patou was among the first couturiers to include perfumes as part of a
collection. He introduced his first three perfumes together in 1925, and
each perfume was assigned for women of three different hair colors; Amour
Amour (for brunettes), Que Sais-Je? (for blondes), and Adieu Sagesse (for
redheads), created with the help of Paul Poiret's perfumer, Henri Almeras.
Patou also installed a cocktail bar for the gentlemen's entertainment while
their ladies were being fitted for their haute couture. In 1930, he created a
perfume bar for the amusement of his clients, encouraging them to concoct
their own fragrances.
Jean Patou was born in 1887 in the Basque region and died in 1936 at the age of only
49. By the age of 23, he moved to Paris and was already a successful dressmaker and
tailor. He purchased a small shop, Maison Parry and had adopted the Patou name. His
popularity grew among a loyal, private clientele and he subsequently founded his fashion
and perfume house where he presented his premiere collection in 1919. This proved to
be such a great success that he opened a office in New York to fill the demand for his
American clients. He also expanded his business to the Coin des Sports boutique, a shop
in Deauville and a summer house of couture in Biarritz.
He was the first to introduce sportswear for women, including tennis skirts, tennis shorts,
knitted bathing suits, jersey cardigans and introduced complementary accessories for his
clothes, putting his monogram on them where it would be seen.
Another first was the invention of suntan lotion. Coco Chanel & Josephine Baker both
influenced women of the 1920s and started sunbathing to attain the bronzed glow from
the sun, as a result, Patou introduced Huile de Chaldee. Huile de Chaldee was named
after an ancient city in Babylonia that was legendary for its beautiful, amber skinned
beauties. Huile de Chaldee 'was made with the most expensive oils and perfumed with a
warm, sensual mix of narcissus, orange flower and amber'
More to come:
Armani
Versace
Jacques Doucet
Yves St. Laurent
etc.
©2007 Wanda Pépin. All Rights Reserved.
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1922 Jean Patou
1924 Jean Patou
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1927 Jean Patou
1928 Jean Patou
1000 was created in 1972 after 10 years of careful blending and perfecting by the great Jean Patou
perfumer, Jean Kerleo. This was first introduced as a true haute couture fragrance; made to order
upon request. 1000 was named for the thousand different submissions that were made and rejected
before the perfect scent was chosen. An exotic and sophisticated blend of the world s rarest flowers
and essential oils: Chinese osmanthus, jasmine from Grasse, and Bulgarian rose.